Robert J. Ringer’s best seller, Winning Through Intimidation was published in 1973. Paging through it again, I expected to find outmoded thinking and quaint affirmations.
What I found was that not a lot has changed in the forty-plus years since the book was first published.
- The Reality Theory states that reality isn’t the way you wish things to be.
- Posture Theory states that it’s not so much what you say as how you say it.
- The Theory of Intimidation states that the results a person attains is inversely proportional to the degree that he is intimidated.
There are some differences however. Perhaps the biggest difference is shown in Mr. Ringer’s five-step advice on how to succeed at selling.
- Obtain a product
- Define the market
- Implement marketing plan
- Close the sale
- GET PAID!
Most – if not all – of today’s business guru’s leave out #5.
Considering the current economic environment, Mr. Ringer’s book may deserve another look, despite the title.