In November 2005 I was asked to attend an all-day strategic planning meeting to discuss the internet’s impact on video production.
The retreat was called by one of my clients – the head of a traditional media company – and was attended by executives, producers, and creative directors.
(Never a fan of lengthy meetings I nevertheless obliged my client).
We discussed small-format video production, marketing content on the web, and ideas for making money from “web videos”.
By the end of the all-day summit my client had sketched out his next year’s strategy for exploiting web-based video content.
The following week YouTube launched – rendering his plan obsolete before it was implemented.
As Jason Fried states in his book Rework,“Strategic planning is strategic guessing.”
It’s fitting to have a plan.
It’s essential to act, adapt quickly, and stay focused on your goal.
Everything changes everything.