Why Companies Hate Creative Thinking…

by - m on 08/03/2017

Creature 96bd7931f22596be_landing

(image from google:life archive)

 

Business wants immediate results.

It needs instant gratification to prove its value.

It relies on precise strategy.

And efficiency.

And PowerPoint.

The creative mind depends on discovery – on trial and error.

The creative outcome isn’t planned as much as it’s revealed.

The creative process takes time

The creative process requires patience

…two things today’s business isn’t known for.

– m

 

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