Who Are You?

When was the last time someone outside of business asked you what your brand was?


My guess is never. Then why bother?


At the risk of getting all metaphysical, your brand is who you are and what you stand for.


Your brand is important because if you don’t know who you are how are you going to do what you love?


Your brand is not a marketing tool. 


It’s not your “elevator pitch.” 


It’s you.


To quote Roger Daltrey, “Who are you?’


– m

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