If you’re a Junior or Senior in college it’s time for you to get serious about your career and begin using social media sites for more than posting pictures of your last party. It’s time to use Facebook, Twitter, Foursquare, and especially LinkedIn to network. According to Career Builder.com, 65% of recruiters use social media sites to look for candidates – whether you’re looking for them or not.
How do you effectively use these sites to promote yourself? The first thing is not to promote yourself by just posting your resume. Listing what you have accomplished or even what you can offer an employer isn’t enough. If you use social media to sell a product – even if the product is you – you will likely be ignored.
Instead, use social media to communicate and to connect. Bring your audience something of value. Point your audience to not only your work but to other people’s work you admire. Your audience will be grateful for the information and they will remember where the information came from.
You’ve begun to brand yourself as someone valuable. As someone who shares information. And someone worth following – and hiring.
– T.D. Boss