You are not a business.
not a company…
nor a brand.
Stop marketing yourself like one.
You have a very particular set of skills that can help people achieve their goals.
By the way…
Your client isn’t a company either.
or a business
or a brand.
Your client has a name.
Tell her a story of how you helped others like her.
Tell him how you can solve his problems.
Speak with them as a person…
…not as a client.