Status quo bias

by - m on 09/08/2010

Ever wonder why the ‘powers that be’ find it difficult to make changes even if they agree a change would be better? It may not be better enough.

This phenomenon is known as status quo bias. Large organizations tend not to change an established way of doing things unless the incentive for change is compelling. It’s not that they necessarily agree with the way its traditionally been done. It’s just that they aren’t motivated enough to make a change. 

That’s the thing about tradition. Its always been that way.
– T.D. Boss

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