Pay Attention

In a recent ruling the Library of Congress said that it was legal to bypass a phone’s controls on what software it will run to get “lawfully obtained” programs to work. (The Library of Congress has the power to make some exceptions to certain parts of copyright law). The ruling means that it’s permissible – at least from a copyright perspective – for a user to hack an iPhone in order to install legal Apps.


What does that have to do with your ability to get a job? Quite a bit, especially if you aspire to work in media or design. What it does for you (even if you don’t develop or use Apps) is it gives you information to share.  

Information that can help you during your job search can be found anywhere

Sharing information might convince a prospective employer of your value to her organization. It also may be a way to connect with a colleague or reach a contact within the industry who you may not know well but who may be grateful for receiving the information. 

Careful research can lead to making a connection – even with an interviewer. A case in point.

When I was interviewing for my current position (in 2006) I brought along the then-new video iPod. I answered the “tell me about your experience” question by launching into a demonstration of video podcasting and viral videos. I used the iPod to not only show my work,  I used it to illustrate what we could create in the future. I used the technology to show how to produce low-cost content for a brand new audience. 

I could do this because I researched the iPod. And I was aware that I needed to answer a typically soft-ball question by demonstrating my passion and my value to the company. I accomplished this because I knew about current advances in our business and I knew what the hiring manager was looking for in an employee – I paid attention. 


I guess it worked because they offered me the gig.

– T.D. Boss

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