It’s Personal

by - m on 07/27/2011

Your clients don’t work with your brand. 
They work with you.
Your brand may bring them in the door. But they stay because you have ideas they seek. Because you collaborate. Because you are pleasant. Because you have their best interest in mind. Because you deliver. 
The next time a client tells you that it’s nothing personal…
you should take it personally.
– m

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