Fear not only keeps us from breaking out of our personal status quo, it gives us reasons not to.
“If I do this, the boss will get mad,” we think.
“If we change this, the client will do that.”
Because our brain is a highly efficient machine, it will try to take the easiest route to accomplish a task.
It basis its conclusions on past experience. When there is no past experience, it invents scenarios which keep us from expending mental energy – our brain creates perceptions to keep us from trying new things.
The paradox is that the best way to keep the brain from creating false perceptions is to try new things.
This phenomenon is described in detail in one of the best non-business, business books out there, Gregory Berns’ Iconoclast.