Engagement Is The New Branding

by - m on 09/26/2011

It wasn’t that long ago we were asking “What’s your brand?”
Today the question is “Are You Engaged?”
Just as we talked about what we mean by having a personal brand, we now discuss whether or not we are engaged.
This one’s easy. To find out if you are engaged requires answering this one question…
Do you care…?
About what you are doing.
About who you are working with.
About where you are going.
Do you?
– m

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