Brainstorming doesn’t work. (see Jonah Lehrer’s New Yorker Article). Brainstorming was popularized in the late nineteen-forties by BBDO partner Alex Osborne. And discredited in a Yale study in 1958. 1-9-5-8! Why do we continue being dragged into these sessions when…

It’s important to hire creative, innovative people. But be careful when choosing how to reward creativity and innovation. Rewards should be reserved for results, not for creativity and innovation. Reward the folks who make things work. Reward the people who…

(image from google:life archive) It’s difficult to know when to stick with existing policies or to adapt to new circumstances. It’s tough to know whether a change is appropriate or if you are chasing a trend. There are clues. Are…