Your brand is who you are.
It is what you stand for.
It is how you treat people and how you wish to be treated.
It is what you deliver and how you deliver it.
Your brand isn’t something you wear when you want something.
It’s not popularity.
It’s not marketing.
It’s not being recognized.
It’s not being talked about.
It’s not having the most followers, being an expert, or selling an eBook.
All of those things are the benefits
of being a trusted brand.
Don’t confuse the two.