Brands with Benefits

by - m on 07/25/2011

Brand-Strategy

Your brand is who you are.

It is what you stand for.

It is how you treat people and how you wish to be treated.

It is what you deliver and how you deliver it.

Your brand isn’t something you wear when you want something.

It’s not popularity.

It’s not marketing.

It’s not being recognized.

It’s not being talked about.

It’s not having the most followers, being an expert, or selling an eBook.

All of those things are the benefits

of being a trusted brand.

Don’t confuse the two.

– m

{ 2 comments }

Mike Thomas July 25, 2011 at 9:29 pm
Jean | Delightful Repast July 25, 2011 at 9:50 am

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