If you want to be better at persuading people, become a better storyteller.
Politicians know this. They regale us with tales of past victories to convince us they are worthy of our vote.
Our elders used bible stories and parables to keep us on the straight and narrow.
We learn history through myth and stories…
Honest Abe Lincoln
Washington chopping down the cherry tree.
Even the Court Jester realized that by telling stories – especially humerous ones – he could make his point and save his neck.
Why you may want to use stories instead of statistics and who is most susceptible to storytelling is revealed in this edition of PSYBLOG.